Bruno Deshayes Copywriting Blog

A big heart "Good Samaritan"

A man who is not so caught up in himself that he has compassion for the plight of those who cross his path. Someone who is not so selfish as to have the leisure to consider the welfare of others. If he already treats strangers well he is likely to treat you well also.

Integrity "Man of his Word"

A man who honours his pledge no matter how uncomfortable that might be down the track under pressure. By implication if he can do that then he will stick to his marriage vows. Someone who is brave enough to last for the long term. Someone who doesn't spend his time watching over his shoulder. Someone who has the courage to finish the race he has started.

Companion "Quality Time"

A man who can get down on his knees and laugh with the children - even if they are not his children. A man who can play and tell bedtime stories. Someone who doesn't get bored with human beings and knows when to turn the TV off. He plays sport with his mates rather than watching sport on TV. He enjoys playing tennis with you if you ask. He does it not for the sake of tennis but for the sake of sharing life together no matter what the activity might be (even shopping).

Attention and focus "Listening Ear"

A man who does not rush to fix your problem. Someone who is wise enough to pick up on your issue and give you an alternate point of view without forcing his ideas on you. A man who is not taken off guard by a feminine mindset but who respects it, protects it and cherishes it.

Leadership "Setting Direction"

A man who can set and achieve all sorts of goals not just by himself but also by getting others involved. This is the authority you naturally want to submit to - not because you have to - but because you want to. Someone who has done his homework about long term goals and can correct his mistakes.

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