Bruno Deshayes Copywriting Blog

People who are in a relationship for themselves find that they are not getting a good deal while those who seek to meet the needs of their partner find out that we are wired quite differently.

For a man the main currency is respect. How can you establish your leadership in the home if your authority is under-valued by no other than the one who should be the president of your fan-club?

For a woman the main currency is love. Not sexual intercourse but a steady stream of non-verbal clues that he cares for you and your well-being is always on his mind. How depressing can it be when he says: "I told you at your birthday that I love you! Why do you need to hear it again constantly?"

"Vive la difference!" God in His infinite wisdom made us complimentary - not similar. So how can you leverage the untapped potential of your marriage? For some unfortunately I should rephrase it as: "How can you pre-empt the next clash and rebuild a better foundation?"

Doing life together is an adventure, a risk, a challenge, a step into the unknown. There are things in life that you will never learn at school, things that your mother never told you about, things that you will have to workout for yourselves.

The one and only question that really matters is this: "Are you committed to make this marriage work?" "Are you in it for the long-haul?" "Are you committed to your mate through hail, rain or shine?"

Unless you are fully committed to each other you have no-where to go together. Once you realise it is more blessed to give than to receive you will learn to trust that your goodwill will not go in vain.

Being just flatmates in the same accommodation is no way to run a marriage. You have to be sold-out on a common goal for the marriage to stick. You can bet your resolve will be tested indeed. You might see a happy couple at a social function but you may not want to swap places because precious little did you know about the ordeal they might have gone through together...

As iron sharpens iron a married couple have to grow-up together. Your whole life together is not meant to be a static experience but an obstacle course where each step makes you more understanding, and may I say more loving and more respectful of each other.

The bottom line is this: If you value somebody so much that you have made the commitment to share your lives together then it stands to reason that you would refrain from doing the things that person dislikes and endeavour to figure out how to do perfectly the things that person enjoys from you.

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