Bruno Deshayes Copywriting Blog

The flow on effect of stem cell research is that right now you can use spray-on skin graft for burn victims. You can also grow mice teeth in a petri dish. It is not a matter of "if" but a matter of "when". Dr Who encounter with a warlord machine driven by the brain of a pig is not too far away. Welcome to your brave new world!

Should we welcome such technological breakthroughs with open arms or with a grain of salt? What does the overall political and economical landscape tell you?

Western democracies cannot even balance their budget. Healthcare is an ever deeper financial hole. People contract staph infections in our hospitals instead of coming home healed.

The jury is still out on genetically modified crops. The only people who seem to make money out of it are the lawyers who battle it out on behalf of those who want to establish their intellectual property. All they do is interfere with the design of creation.

The human genome project is public domain but the research made from it is passed to the private sector. After Silicon Valley the gold rush for IPOs is now biotech.

If you could trust mankind to govern the world with equity such inroads of science would abide well. What we see instead is an innate push to lower standards. Many unemployed security agents of the former Soviet Union have recycled themselves into organised crime. Even something as mundane as email spam is a curse that cripples internet communication.

We live in a season of extremes. Some would have you believe that it is commendable for same sex couples to marry. Their hope is that in-vitro fertilisation will give them access to human embryos they can pick and choose for themselves - like children on demand. Would you like to be born in a family like that?

It seems there is no limit to what people can achieve if they put their mind to it. People already worship science as the proof that mankind will be self-sufficient.

Right now what I would need is a money tree. Every week it would grow ten 100 dollar bills. Surely the DNA of such a plant wouldn't be too hard to synthetise!

Can't you see there is an undercurrent to enslave people rather than setting them free? The culmination of this movement will be when some charismatic figure will rise to power and claim to solve all the world problems - at the cost of you forfeiting your soul to him.

Obviously I have read the last chapter of the book so I know how the story ends.

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