Bruno Deshayes Copywriting Blog

The Ten Commandments are wrapped up in this one simple rule but why is it such tall order for most of us?

So put yourself at the receiving end and ponder: "Do to others as you would like it done onto you."

When you greet somebody and matter-of-factly say "How are you?" do you actually wait to hear the answer - and furthermore are you prepared to listen to any concern the person might express?

Someone had the nerve to ask Jesus "And who is my neighbour?" and so came the parable of the Good Samaritan. So in short your neighbour (the person you need to care about as much as you care about yourself) is anybody who crosses your path...

Ouch! How do we fall short of that... yet that would be the number one reason for the moral decay in our society.

Observe a mother. How she is tuned-in to the cries of her child. Even before the infant is able to verbalize anything she knows by the intonation if the problem is hunger, discomfort, lack of sleep or the sheer need for physical contact.

"How to win friends and influence people" the bestseller from Dale Carnegie has become a de-facto must-read for every aspiring network marketing distributor. Unfortunately if it is done with selfish motives it falls flat onto the ground because people are suspicious as to why a total stranger would suddenly be nice to them...

"Love your neighbour as yourself" has been replaced with "What's in it for me?"
No wonder we are not cutting it as social animals... So checkout this little score card and see how you rate and where there might be room for improvement:

When is the last time you called a taxi to take home safely a drunken person?

When did you last take the time to get acquainted with somebody over a cup of coffee?

When did you last entertain strangers in your home?

Is the spare room in your house kept tidy to offer shelter for somebody coming to town or is it filled with junk?

When did you last pick the tab for a relative's medical expenses?

Do you know the people next door by first names and have you sneakily figured out the date on which to wish them a happy birthday?

Do you offer to share a ride downtown from the airport with other passengers or do you storm the first cab and take off?

As a matter of courtesy do you offer to share some of your food with the one sitting next to you on a park bench, at the library or in public transport?

Do you engage in conversation with strangers from the country who would address anybody they meet in the train or the elevator - or do you give them a blank stare to signal they have broken a social taboo in the big cities?

Do you carry in your pocket some meal vouchers to hand out to a homeless beggar? (rather than giving out cash which would be promptly converted into drugs or alcohol)

Women naturally compliment each other on their attire - men would come across as sissy if they did the same - but everyone can seek eye-contact with someone who is looking down and give a word of encouragement.

I think you get the gist now. Start the day asking yourself: "Who's day will I have a chance to brighten today?" As you practice this you will get such buzz out of putting a smile on the face of the downcast and you will open heaven's gates to empower you to do even more.

Add Comment