Bruno Deshayes Copywriting Blog

Are you betting that things will improve just by themselves? Would you take the view that the earth and its inhabitants are doomed, that we have passed the point of no return? Do you want to be left behind to find out?

Suddenly. The effect of surprise. The non-linear discontinuity of future events. Suddenly war broke out. Suddenly a terrorist attack took place. Suddenly someone died on their way to work. Suddenly a tsunami wipes out thousands. Suddenly an earthquake occurs. Suddenly you tremble in your boots, have cold sweat and buy an insurance policy...

Let me tell you about the grand daddy of all suddentlys... It's called the rapture. An event that never took place in the past and will never happen again. Although we can look at pre-runners. Noah's ark for instance. While the earth was surrounded by a water canopy and nobody had seen rain before this brave man was obedient to God and built a huge boat over a long time. He was the joke of the town. The story is found in the bible, Genesis chapter 6. God left us the rainbow as a mark in the sky so that we would not forget.

Suddenly in 1948 the state of Israel was established in the Middle-East. Suddenly God handed Jerusalem over to the Jews. Do you want to hear about some more un-expected, world changing events?

Not knowing the future keeps you on your toes. Will you have enough superannuation to retire comfortably? Do you need to build a nuclear shelter under your house? Do you need to stockpile food, candles, solar panels, gasoline?

Do you need to get right with God? What if all that stuff was true? Can you afford to stick your head in the sand? Would you rather buy a home theatre to watch in 3D and surround sound some apocalyptic movie? Would you convince yourself it was all make-believe and your candy bar is still there at the end on the coffee table?

Suddenly the interest rate goes up. Suddenly the price of electricity becomes exorbitant. Suddenly unemployment rises. Suddenly banks foreclose on mortgages. Suddenly there is unrest in the streets. Suddenly the boss calls you in his office.

Suddenly you grab a bible, get on your knees and start reading.

For an expose of Christian values click here

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